Monday, November 10, 2008

ISO 9001:2008 Quality Management

During the past year, my main focus has been on assisted living. This week I learned something that might change that. There is a new tool called semrush.com that ranks sites buy analyzing their search engine referrals and multiplying that by the CPC for that keyword. This tell you what the value of a site would be if you could convert all the organic search engine traffic into a click.
One of my first sites was ISO 9000 Resources. It was an experiment to use some of my recent ISO 9001 quality management consulting experience and see if I could get some quality consulting work. It has never generated any consulting business. That could be because the site currently gives away a complete quality system for FREE. No one want to pay for something they can get for free. For small companies, this can save them a lot of work and money. The site is all about the developing quality systems that comply with the International Standards Orginization (ISO) standard for quality systems. The site has been slowly growing in traffic even though it does not have many links. Now, Check out these ranking.

The site is doing well for many competitive terms and the traffic exceeds my expectations. Now, I need to change focus on try to make some money off the traffic. Using Semrush as a standard, the site should be make 2-3k per month. These rankings are outstanding so I want to improve the site and try to get the revenues where they should be. This site helps support the ongoing cost of maintaining assisted senior living which currently generates no revenues.

I think I will start building the links for ISO 9000 Resources and try to expand into some other quality related keywords like quality management. In some cases, it is already maxed out. I don't think I should ever outrank ISO.org for the keyword "ISO certification." After I finish a campaign, I need a new business model that makes an appropriate level of income for the traffic. This is so cool.